The journey of Shan’s remarkable success starts from 1981, when the dream of one man became a reality. A visionary entrepreneur, an avowed humanist and a committed philanthropist, Mr. Sikander Sultan, CEO Shan Foods (Pvt.) Ltd, helped pave the way to success by pioneering in the spice business. It was Mr. Sikander Sultan’s commitment and dedication that starting from a single room company, today Shan Foods stands as one of the most reputed food company and a powerful global brand with presence in more than 65 countries across 5 continents. Initially spice recipe mixes were indeed shared within the family and it was not until much later that orders from distant relatives, friends, acquaintances and even perfect strangers started to arrive. Overtime, the company prospered and Mr. Sikander Sultan decided to launch its very own brand with the name of SHAN. Since then there has been no looking back. Shan Foods (Pvt.) Ltd, has, over the past decade, changed more than ever before in its illustrious history.
Rejuvenating existing business, entering new ones, manufacturing high quality products and expanding into foreign markets are among the initiatives the company has undertaken with vigor. Today, Shan Foods (Pvt.) Ltd is Pakistan’s leading food company with its products being appreciated globally. Looking to expand its product line, Shan continues to introduce new products that better caters to the changing needs of the consumers. In order to take advantage of growth opportunities, Shan has now enhanced its production capacity even further with manufacturing units installed in UAE, Saudi Arabia, United Kingdom and USA. The company now also harbors offices in Sharjah- UAE, Makka- KSA and Manchester- United Kingdom.
Shan’s success can be attributed to its ability to continually identify and respond to the changing consumer needs through Research and Development, stringent Quality Assurance standards and state-of-the-art manufacturing facility.
Shan is truly an example of a progressive Shariah Compliant business where Shariah guides the business operations and values remain consistent. These values are embraced by its people and have played a major role in Shan’s success to date and will continue to do so in future. Shan does not offer products only; it provides an indulging and delightful food experience that is JUST PERFECT!



Since its inception, Shan Foods (Pvt) Ltd has been governed by its core values. They shape the culture and define the character of Shan, forming the foundation on which its employees perform and make decisions.

Shan’s success is based on a dedicated team of professionals who collectively embrace a unique combination of the following strong core values:

Honest, fair and ethical with all stakeholders.

We care and actively contribute to the community in which we operate.

We believe in truth, trust and team work. Promote a creative environment, where people have the opportunity to grow, dare to take risks and work with passion.

Honoring our commitment. We set new benchmarks for the industry by going the extra mile and delivering superior value to our consumers and stakeholders.

We delight our consumers by offering innovative and exciting food solutions by reaching out to them wherever they are, to meet their current and emerging needs.

Actively seeking opportunities to reward & recognize our winning teams and celebrate our success.

      We strictly comply with all Shariah laws and remain conscious of it in every sphere of business.





1.1.1         Traditional Pakistani Recipes:

Shan Foods Recipe Mix is a mouthwatering treat for every taste bud. It brings your way a perfect blend of recipes that are cooked to help you make an aromatic and tantalizing dish.

Fish Seasoning

Bombay Biryani

Karahi/Fry Gosht

Easy Cook Haleem

Chana Masala Mix

Chana Chat

Tandoori Chicken

Chicken White Karahi

Chapli Kabab

Biryani Masala

Liver Curry


Daal Curry

Chicken Ginger

Dahi Bara Chaat

Broast Masala

Tikka Seekh Kabab

Chicken Curry

Kat a Kat Curry

Malay Chicken Biryani

Dahi Bara

Pilau Biryani

Bihari Kabab

Chicken Handi

Vegetable Curry

Egg Seasoning

Fruit Chaat

Keema Curry

Korma Curry

Sindhi Biryani


Nihari Curry Mix

Pav Bhaji

Seekh Kabab

Chicken Jalfrezi

Fried Chops/Steaks

Brain Masala

Punjabi Yakhni Pilau

Butter Chicken

Haleem Masala

Paya curry

Tikka Boti

Pani Puri

Matka Gosht Curry

Aaloo Bhaji

Hunter Beef

Karachi Beef Biryani

Tikkiya Kabab

Memoni Mutton Biryani

Meat Masala

Mutton Roast

Lahori Chargha

Meat & Vegetable

Fish Biryani

Murgh Choley

Lahori Fish

Pasanda Curry

Shami Kabab

Kofta Curry

Rogan Josh Curry


Curry Powder




1.1.2.       True Oriental Recipes:

Shan Oriental Recipes offer the true taste of the orient; taking consumers through the food destinations of four countries, that is, Chinese, Malaysian, Indonesian and Filipino Cuisines.

Chinese Egg Fried Rice

Chicken Manchurian

Chinese Sweet & Sour

Chinese Sweet & Sour

Chinese Beef

Chicken Chilli

Chinese Chic Vegetable

Chinese Chowmein

Chinese Chop Suey

Malaysian Chic Wings

Filipino Beef Steak

Indonesian Satay


1.1.3.       Magical Arabic Recipes:

Shan now takes this opportunity to explore delicious Arabic Cuisines by launching a wide range of Arabic Recipes that will bring a True Arabic Taste to your Table.

Kabsa Rice

Bukhari Rice

Kabuli Rice

Biryani Rice



Shish Taouk



Fried Fish





1.2.1         Plan Spices:

Experience the true taste of finest quality spices, selected from best sources around the world, grinded through state of the art cryogenic grinding to preserve rich aroma, taste and color of spices that guarantee a tantalizing taste to your food.

Tez Lal Mirch Powder

Red Chilli

Red Chili Powder

Red Chili Powder


Taaza Dhania Powder

Corriander Powder

Khalis Haldee Powder


Kali Mirch Powder

Cumin Powder

Black Pepper

Black Pepper Powder

Garam Masala

Karara Zeera Powder

Curry Powder


Kurkura Zeera Sabit

Zafrani Garam Masala

Garam Masala Powder


Adrak Powder


Cinnamon Powder

Fenugreek Powder

White Pepper

Lehsan Powder

Khatta Khatai Powder

Garlic Powder


Ginger Powder

Qasuri Methi

Dried Mango Powder

Kandhari Anaar Dana


Black Pepper

White Cumin

Mustard Seed

Fenugreek Seed

Nigella Seeds Kalonji

Red Chilli Crushed

Coriander Seed

Garam Masala

Cassia Bark

Brown Cardamom


Star Aniseed

Red Chilli

Black Cumin

Garlic Granules

Mace (Javetri)

Bay Leaves


1.2.2         Ginger Garlic Paste

Shan has carefully selected, hygienically processed and packed the world's finest ginger and garlic from the Himalayan range. Shan's Premium quality Ginger Garlic Paste adds rich taste and aroma to your daily cooking that makes your food experience just perfect.

Garlic Paste

Ginger Garlic Paste

Ginger Paste


1.2.3         Basmati Rice

Every grain of Shan’s Aged Basmati Rice has been carefully selected and polished to perfection, to indulge you in the finest food experience by making every dish JUST Perfect!

Kernel Basmati Rice


1.3. SALT:

Shan Salt is a pure, nutritious and naturally fortified salt that is hand-harvested from the ancient sea salt deposits in the Pristine Himalayan Mountains, where it has been preserved and kept pure for millions of years. Shan Salt is the Gourmet Food Grade Salt that naturally enhances the taste and flavor of the food giving the ultimate food experience that is JUST PERFECT!!

Shan Taest Virgin Himalayan Salt

Shan Virgin Pink Himalayan Salt

Shan Virgin Pink Himalayan Salt

Himalayan Pink Salt

Shan Virgin Pink Himalayan Salt



1.4. Accompaniments:




1.5. Traditional desserts:

Indulge into a very special range of Shan's rich traditional desserts that satisfies the cravings of your sweet tooth.

Pista Kheer

Badam Kheer

Sheer Khurma

Rasmalai Mix

Gulab Jaman

Lauki Halwa

Gajar Halwa




Experience sweetness like never before! Discover the world of Delve Desserts where a wide variety of rich, creamy and flavorsome desserts are ready to delight you with an indulging Delve experience that is Simply WOW!

Delve Desserts are available in enticing variants of Custard, Jelly and Pudding.

Vanilla Custard

Strawberry Custard

Banana Custard

Mango Custard

Strawberry Jelly

Banana Jelly

Mango Jelly

Orange Jelly

Pineapple Jelly






Welcome to the world of Shan Shoop noodles!
The fast food revolution has left kids with very few healthy food options. That is why your favourite company Shan Foods, came up with a simple but brilliant idea of making noodles tasty and nutritious. Yes, now you can Shoop your instant noodles!

Available in six exciting flavors such as Chicken, Masala, Spicy Lemon, BBQ, Ketchup, and Bombay Biryani, Shoop Noodles have 50% more wheat protein.

Ordinary noodles making it a healthy and scrumptious choice. Just rip open the contents, mix them in water and cook for a couple of minutes to savor a delightful bowl of noodles.

So every time your stomach calls for a healthy meal, make your taste buds rock and roll with yummy Shoop noodles!
Because with Shan Shoop – Mita Do Bhook!


Masala Shoop Noodles

Spicy Lemon Shoop Noodles

BBQ Shoop Noodles

Ketchup Shoop Noodles

Bombay Biryani Shoop Noodles






Biryani Products

Curries Products



Marketing Environment within which the product operates is largely a competitive one. There are various companies that operate within the industry and in addition to these companies there are unbranded and unpackaged spices available as well that further increases the competition.

There are various competitors that Shan Foods face;


·         National Foods

·         Chef’s Pride

·         Mehran Foods

·         Ahmed Foods

·         Habib Foods

·         Zaiqa Foods

·         Kitchen Secrets



The consumption of “Shan Foods” spices is mostly in the urban areas of the country. In rural areas there still exists a perception where people use homemade spices as they believe that gives the correct flavor to their food.

Females aging from 18 to 45 years compose the main target market of Shan Foods. This is because of the reason that in our part of the world, women are mostly related to the food and cooking. Hence, Shan Foods develops products that are according the needs and wants of these women no matter if they are stay-at-home or working, single or married ones.


marketing management

March 09, 2018