What is 'Marketing Management '
Marketing is the procedure used to control what products or services may be of interest to clients and the plan to use in sales, communications and business development (Kotler et al. 1996). The American Association of Marketing define marketing management as the procedure of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services in demand to create, exchange and satisfy individual and organizational objectives (Grönroos, 1989).
COMPANY OVERVIEW:The journey of Shan’s remarkable success starts from 1981, when the dream of one man became a reality. A visionary entrepreneur, an avowed humanist and a committed philanthropist, Mr. Sikander Sultan, CEO Shan Foods (Pvt.) Ltd, helped pave the way to success by pioneering in the spice business. It was...read more
Marketing is truly old antique art. The marketing activity significantly or without significantly is being in practice by the all human being, first marketing deal can be perhaps accredited to Adam and Eve. Its arrival as a management discipline is of comparatively recent origin. Marketing concept within this comparativ...read more