Marketing Management

Marketing is the procedure used to control what products or services may be of interest to clients and the plan to use in sales, communications and business development (Kotler et al. 1996). The American Association of Marketing define marketing management as the procedure of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services in demand to create, exchange and satisfy individual and organizational objectives (Grönroos, 1989).


Marketing Management Notes

The several fundamental concepts are:Selling Concepts:This concept attentions on aggressively promoting & pushing its products, it cannot expect its products to get picked up automatically by the customer. The purpose is essentially to sell more stuff to more people, to make more profits.  E.g. Coca Cola  ... read more

marketing management

May 17, 2017

Marketing strategies might differ depending on the unique condition of the individual business. However, there are numerous ways of categorizing some generic strategies. A brief description of the most common categorizing schemes is presented below: Strategies based on market dominance:In this scheme, companies or firms ... read more

marketing management

May 17, 2017

Marketing strategies help the fundamental underpinning of marketing plans designed and planned to fill market needs and reach marketing aims and objectives. Plans and objectives are usually tested for measurable outcomes. Normally, marketing strategies are developed as multiyear plans, with a strategic plan detailing sp... read more

marketing management

May 17, 2017

In marketing, a customer value proposition (CVP) involves sum of benefits which a vendor or seller promises a customer will receive in return for the customer’s associated payment (or other value-transfer). A customer value proposition is a business or marketing statement that defines why a customer should buy a pr... read more

marketing management

May 17, 2017

Nature and Scope of Marketing: Marketing is an ancient art & is everywhere. Formally or informally, people & organizations engage in a vast number of activities that could be called marketing. Good marketing has become an increasingly vital ingredient for business success. It is embedded in everything we do- fr... read more

marketing management

May 15, 2017

COMPANY OVERVIEW:The journey of Shan’s remarkable success starts from 1981, when the dream of one man became a reality. A visionary entrepreneur, an avowed humanist and a committed philanthropist, Mr. Sikander Sultan, CEO Shan Foods (Pvt.) Ltd, helped pave the way to success by pioneering in the spice business. It was... read more

marketing management

February 02, 2017

Marketing is truly old antique art. The marketing activity significantly or without significantly is being in practice by the all human being, first marketing deal can be perhaps accredited to Adam and Eve. Its arrival as a management discipline is of comparatively recent origin. Marketing concept within this comparativ... read more

marketing management

January 22, 2017

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