Business Research Methods

A business research method discusses a set of research techniques that corporations employ to determine whether a specific corporation endeavor is worth their time and effort. Moreover, research methods assist businesses to establish the feasibility of business success and choose a suitable marketing tactic for their products and services.


Business Research Methods Notes

Non-parametric tests cover techniques that do not rely on data belonging to any distribution. These include distribution free methods, which do not rely on assumptions that the data are drawn from a given probability distribution. As such it is the opposite of parametric statistics. It includes non-parametric statistical... read more

business research methods

February 15, 2018

An important technique for analysing the effect of categorical factors on a response is to perform an Analysis of Variance. An ANOVA decomposes the variability in the response variable amongst the different factors. Depending upon the type of analysis, it may be important to determine: (a) which factors have ... read more

business research methods

February 15, 2018

REQUISITES OF A GOOD AVERAGE OR MEASURE OF CENTRAL TENDENCY According to Prof. Yule, the following are the requirements to be satisfied by an ideal average or measure of central tendency. • It should be rigidly defined. • It should be easy to understand and calculate. • It should be based o... read more

business research methods

February 15, 2018

Testing Procedure:  1.The first step is to state the relevant null and alternative hypotheses. whether the alternative hypothesis can either be accepted or stays undecided as it was before the test. 2.The second step is to consider the statistical assumptions being made about the sample in doing the test; fo... read more

business research methods

February 15, 2018

Simple regression is used to examine the relationship between one dependent and one independent variable. After performing an analysis, the regression statistics can be used to predict the dependent variable when the independent variable is known. Regression goes beyond correlation by adding prediction capabilities.&... read more

business research methods

February 15, 2018

Analysis of Data:​ Correlation: In statistics and probability theory, correlation means how closely related two sets of data are.  Correlation does not always mean that one causes the other. It is very possible that there is a third factor involved.  Correlation usually has one of two directions. ... read more

business research methods

January 08, 2018

Making a decision is a critical part of any business project. A business proprietor can make firm decisions and stand by them, only when he is aware of the backgrounds of his marketplace. Laterally with the internal factors about your business, you also need to have broad understanding about the external factors affectin... read more

business research methods

January 08, 2018

Following points must kept in mind while presenting Research Data; Tables and graphs: When significant amounts of quantitative data are presented in a report or publication, it is most effective to use tables and/or graphs. Tables permit the actual numbers to be seen most clearly, while graphs are superior for sh... read more

business research methods

January 07, 2018

Sampling methods are as follows; Probability Sampling Non-Probability Sampling Probability Sampling: A probability sampling scheme is one in which each unit in the population has a chance (greater than zero) of being selected in the sample, and this possibility can be accurately determined. Th... read more

business research methods

August 22, 2017

Primary Data Collection: After the investigator is convinced that the advantage from primary data outweighs the effort and time, money cost, we can go in for this. We can use any of the following methods to collect primary data: Direct Personal Investigation Indirect Oral Investigation Use of... read more

business research methods

August 22, 2017

Motivational Research: Any research that tries to explore the area of motivation of individuals can be termed motivational research. Motivational research is a kind of marketing research that tries to explain why customers behave as they do. Indirectly, motivational research assumes the presence of underlying or ... read more

business research methods

August 22, 2017

The research designs are of the following types: Exploratory research Exploratory research is a type of research conducted for a problem that has not been clearly defined. Exploratory research often relies on secondary research such as reviewing available literature and sometimes on qualitative approaches such as inf... read more

business research methods

June 09, 2017

Research is a thorough, orderly, organized, efficient and logical investigation of an area of knowledge or of a problem. In broader sense, the definition of research includes any gathering of data, information and facts for the development of knowledge. Main components of a research are: 1. Curiosity: Science is ... read more

business research methods

June 08, 2017

Following are the contents of Research Proposal;Title Page:Personal data (your name, college or university title, date of birth, nationality, your contact information, college or university contact.Title of your planned research report. Wording of the title should be selected carefully, and their association with one ... read more

business research methods

February 16, 2017

Scientific research includes a systematized procedure that emphases on being objective and gathering a multitude of information for analysis so that the researcher can come to a conclusion. This procedure is used in all research and evaluation projects, irrespective of the research technique. The procedure focuses on t... read more

business research methods

February 03, 2017

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